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Responsive vs. mobile-dedicated vs. progressive website
You've heard the terms – but what do they really mean? And what solution is right for your company?

Mobile web access is one of the dominating trends of the current internet economy, with many sites now seeing 25 to 30 percent of their traffic on mobile devices.Site owners who need to improve their mobile game recognize this means creating a design that is tailored to mobile users.

Google has announced from April 21, 2015 on, it will begin taking what it determines as mobile-friendliness into account as a mobile search ranking factor. In Google's own words:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." – Google Webmaster Central Blog
This means a mobile or responsive site are now essentially mandatory to show up in mobile searches. Google has said publicly that they would prefer all sites be responsive websites. However – and this point is critical – Google has also made clear that their search algorithm doesn't care what type of mobile website you have (responsive website versus dedicated mobile website). What Google does care about is that you HAVE a mobile-friendly site and want to give a good experience to those users. They have little preference between responsive, dedicated mobile or dynamic serving, as long as it's set up correctly.

Each solution has advantages and disadvantages.

The m.domainname.com site
is the industry's first generation mobile solution. When people began using their smartphones to browse online, websites were very slow and sometimes completely non-functional. To solve this issue, retailers began creating m.dot versions of their websites so that when a user tried to visit the website on their mobile device, they would be automatically redirected to the m.dot site. This is usually a stripped-down version of the desktop site with simpler navigation, less content and fewer pages.

By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic which adds great value to your website.

It's important to deliver the best content you can to attract prospective customers and satisfy current ones. Making your content interactive is simply a new and innovative way of doing this. I recommend you give this a try and see the results for yourself. If you would like more information on dotKim.co Website Promotion Packages, CLICK HERE.