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How important is interactive content on your website?
Interactive content is any user experience that has a collaborating element and allows the user to participate in the content.

An interactive experience is designed to deliver desktop and mobile content that invites users to explore, learn, and share content, rather than passively reading or watching. Given the amount of content that potential customers are bombarded with on a daily basis, you have to be innovative in order to stand out from the rest. For a better chance of success, you need to give your audience a unique experience and there are a number of great ways to do this.

Creating polls and contests for your audience to fill out is not only a great way to interact with them but is also an easy way to collect valuable user data. Not only are they short, sweet, and to-the-point, but everyone loves a prize, and oftentimes the potential to win is what makes it fun.

Newsletters are a great way to increase interaction with your site. By sending out a monthly message with new features, you are going to increase visits and overall interest with your company.

Animated GIFs are one of the most effective ways to quickly grab your audience's attention. Beyond being eye-catching, the animation has all the benefits of video without turning the content into a purely passive experience. It's a small burst of energy that just might intrigue your reader enough to keep interacting and purchasing.

Another good interactive idea that not enough people are taking advantage of are Podcasts. They are fairly easy to set-up on your website, and people do generally enjoy getting information that way.

Implementing a discussion forum, or tools relevant to your business can be a great way to increase interaction. For example, if you're website is about investing, you could use an investment calculator to help users figure out how they should save and where they should put their money. An auto sales website may benefit from a tool that allows users to run a vehicle history report.

By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic which adds great value to your website.

It's important to deliver the best content you can to attract prospective customers and satisfy current ones. Making your content interactive is simply a new and innovative way of doing this. I recommend you give this a try and see the results for yourself. If you would like more information on dotKim.co Website Promotion Packages, CLICK HERE.